Donor retention is the most overlooked lever in nonprofit fundraising. A 5% increase in retention increases revenue 25%+. Yet most nonprofits don't know their actual retention rate or the financial impact of retention improvements. This free calculator helps you understand your donor metrics and identify retention opportunities.
Input donor data (number of donors, average gift, retention rate, cost to acquire new donor). Calculator shows lifetime value per donor, total revenue, cost of turnover, and impact of retention improvements.
→ Understanding the financial impact of donor retention on revenue
→ Justifying investment in donor stewardship programs
→ Comparing improvement scenarios (stewardship investment vs. acquisition)
→ Board reporting on fundraising efficiency
→ Strategic planning for donor relationship management
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